What is Branded Calling ID?
Branded Calling ID (BCID) displays rich caller information—your business name, logo, and even the reason for your call—on the recipient's phone screen before they answer.
Instead of showing just a phone number (or worse, "Spam Likely"), recipients see who's actually calling and why. This helps legitimate businesses cut through the noise and connect with customers who expect their call.
What recipients may see (on supported devices):
How It Works
Brand Vetting & Setup
Your business identity is verified and your brand assets (name, logo, call reasons) are registered in the BCID ecosystem.
Network Enablement
Your branding is distributed across participating carriers and networks so it can be displayed when you call.
Display on Supported Devices
When you call, recipients on supported carriers and devices see your brand instead of just a number.
What BCID Helps With
Better Answer Rates
When customers see your name and logo, they're more likely to pick up. No more "Unknown Caller" or ignored calls.
Fewer Mistaken Spam Labels
Verified branding signals legitimacy, reducing the chance your calls get flagged as spam or blocked.
Stronger Customer Trust
Professional branding builds confidence. Customers know it's really you before they even answer.
Availability & Expectations
BCID is an evolving technology. Here's what to expect.
Important notes:
- Device and carrier dependent: Not all phones or carriers support rich caller display. Branding appears where the technology is available.
- Not a guarantee: BCID improves trust but cannot guarantee your calls won't ever be marked as spam. Call behavior and reputation also matter.
- Growing coverage: More carriers are adopting BCID standards over time. Coverage will continue to expand.
How BCID Fits with Never Busy
BCID is an optional add-on that pairs with your Microsoft Teams calling through Never Busy. Combined with STIR/SHAKEN verification and robocall mitigation, you get a complete call trust stack.
STIR/SHAKEN Verification
Built into all plans
Branded Calling ID
Optional add-on
Robocall Mitigation
Built into all plans
BCID service layer via BrandedCallingID.com ecosystem; TransNexus supports network-level enablement and analytics.